Keeping Score

Shunning Sharapova

March 10, 2016


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2015 National League MVP and Washington Nationals outfielder Bryce Harper talks about his involvement with sponsors. He also addresses how he maintains his positive reputation in this era of social media. Plus, brands react to Maria Sharapova’s positive drug test and rugby comes to the United States in this edition of Keeping Score.Russia's Maria Sharapova reacts as she watches compatriot Svetlana Kuznetsova play against Kiki Bertens of the Netherlands during their Fed Cup World Group tennis match in Moscow, February 7, 2016.  REUTERS/Grigory Dukor - RTX25TRA

Was the $5 million Super Bowl ad worth it?

March 3, 2016


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Taco Bell Chief Marketing Officer Marisa Thalberg on the value of a Super Bowl commercial. She discusses how the TV spot helped launch a new product. The podcast also includes my thoughts on Kobe Bryant’s future and the potential expansion of the number of college football bowl games—all in this week’s edition of Keeping Score.

FIFA’s new president keeps Europe in control

February 27, 2016

Newly elected FIFA President Gianni Infantino reacts during a news conference at the Extraordinary FIFA Congress in Zurich, Switzerland February 26, 2016. Swiss football executive Gianni Infantino vowed on Friday to lead FIFA, the sport's world governing body, out of years of corruption and scandal after being elected president to succeed Sepp Blatter.      REUTERS/Ruben Sprich  TPX IMAGES OF THE DAY - RTX28RK8

FIFA elects Swiss Gianni Infantino its new president. Reuters European Sports Editor Mitch Phillips on why European soccer leaders are applauding the decision. Plus, Former Arizona Diamondbacks owner Jerry Colangelo on a potentially problematic demographic issue that could hurt Major League Baseball. He also talks about his current role with the Philadelphia 76ers and his management style in this week’s episode of Keeping Score.

Tiger Woods’ absence still hurting golf

February 19, 2016

IMG Golf executive Ken Kennerly on how golf tournaments suffer financially from the absence of Tiger Woods who is recovering from injuries. He also discusses what it takes to manage the Honda Classic tournament. Plus, hear my thoughts on the latest problems facing daily fantasy companies and the newest sport coming to the U.S. in a big way in this week’s episode of Keeping Score.

What companies really get out of naming stadiums

February 12, 2016

Levi Strauss CEO Chip Bergh talks about the why he wanted the Levi’s name on the new San Francisco 49ers stadium which is where Super Bowl 50 took place. He also talks about the benefits to his brand. Plus, hear my thoughts on DraftKings’ move into Europe in this 32nd edition of Keeping Score.

How high can Super Bowl ticket prices go?

February 4, 2016

Former NFL Commissioner Paul Tagliabue talks about what the Super Bowl means to him and some of the current-day concerns surrounding the game. He also talks about the international growth of the sport and some of the highlights of his tenure with the league. Plus, hear about the high price of tickets for Super Bowl 50 and how sponsors are trying to gain the most exposure for their brands in the week’s edition of Keeping score.

SpongeBob and the Super Bowl

January 28, 2016

RTX1JEF1 (layout (comp)).jpgNicktoons Executive Vice President Keith Dawkins discusses the relationship between Nickelodeon brands and sports leagues. The kid-focused networks have a partnership with the NFL for Super Bowl 50. He also talks about the increased consumption of content on tablets and smart phones. Plus, my take on moves by the NFL and NBA to attract a larger audience overseas in this 30th episode of Keeping Score.

Jordan Spieth may play better golf, but is his dad more influential?

January 21, 2016

RTX23CJM.jpgYou’ve heard of golfer Jordan Spieth, but his father, Shawn, may be even more influential in the world of sports business. His company, MVPindex, gives companies like Under Armour insights into just how influential athletes, teams, and leagues are in the world of social media. In this week’s episode of Keeping Score, we talk about Jordan’s latest deal and talk with Shawn about his company and his relationship with his superstar son. Plus more on the growth of sports sponsorships.

Keys to a successful Super Bowl ad

January 14, 2016

Former Anheuser-Busch marketing executive Tony Ponturo explains what he learned overseeing Budweiser’s sports advertising for more than a decade, including lessons from running commercials during the NFL’s big game. He also talks about his work to place ads inside stadiums and put a value on them based on how often they are seen by the television audience. Plus, my thoughts on the winners and losers as the NFL’s Rams move from St. Louis to Los Angeles — all in this week’s edition of Keeping Score.

What it takes to host Super Bowl 50

January 8, 2016


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Super Bowl 50 Host Committee CEO Keith Bruce talks about the technological innovations developed for the big game in February, plus the committee’s effort to give away $8 million. He also discusses the work among the various cities in the San Francisco Bay Area to make the game and the events surrounding it a resounding success. Plus, hear why the fact that you haven’t heard much about the upcoming UEFA EURO 2016 is a good thing and more in this week’s edition of Keeping Score.