Sports Business Correspondent
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Nike to end Manchester United sponsorship citing rising cost

LONDON (Reuters) – U.S. sportswear company Nike Inc will not renew its long-running kit supply deal with former English football champions Manchester United after pulling out of a bidding war with a rival.

United are reported to be close to finalising a 10-year agreement with German sportswear company Adidas AG that could be worth 60 million pounds a season, a record for a club deal.

    • About Keith

      "Sports Business Correspondent, a new role at Reuters. I was previously UK Chief Correspondent and have also worked in Italy, Ireland and the Netherlands during more than 20 years with Reuters. I have also worked as an editor in a number of senior roles."
      Joined Reuters:
      September 1988
      English, French, Italian, German and Dutch
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