Sports Business Correspondent
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Apr 7, 2014

Nissan to replace Ford as Champions League sponsor

LONDON (Reuters) – Nissan will replace Ford as a sponsor of Champions League football from next season to support its efforts to become the leading Asian carmaker in Europe, the Japanese company said on Monday.

Nissan said the four-year agreement was its largest sponsorship deal but gave no financial details. It declined to comment on media reports that it was paying as much as $75 million per season for the rights.

Apr 7, 2014

Soccer-Nissan to replace Ford as Champions League soccer sponsor

LONDON, April 7 (Reuters) – Nissan will replace Ford as a sponsor of Champions League soccer from next season to support its efforts to become the leading Asian carmaker in Europe, the Japanese company said on Monday.

Nissan said the four-year agreement was its largest sponsorship deal but gave no financial details. It declined to comment on media reports that it was paying as much as $75 million per season for the rights.

Apr 3, 2014
Apr 3, 2014
Apr 3, 2014
Apr 2, 2014

UK minister wants Nike to cut price of $150 England shirt

LONDON (Reuters) – Britain’s sports minister urged Nike (NKE.N: Quote, Profile, Research) on Wednesday to cut the cost of England World Cup shirts after a price tag of up to 90 pounds prompted a backlash from supporters but her plea went unheeded.

U.S. sportswear company Nike responded by saying that the vast majority of its shirts would be on sale for 60 pounds. It stressed that the top price which has generated so many negative headlines applied only to a limited edition of the jersey.

Apr 2, 2014

UK minister wants Nike to cut price of 90 pounds England shirt

LONDON (Reuters) – Britain’s sports minister urged Nike on Wednesday to cut the cost of England World Cup shirts after a price tag of up to 90 pounds prompted a backlash from supporters but her plea went unheeded.

U.S. sportswear company Nike responded by saying that the vast majority of its shirts would be on sale for 60 pounds. It stressed that the top price which has generated so many negative headlines applied only to a limited edition of the jersey.

Apr 2, 2014

Soccer-UK minister wants Nike to cut price of $150 England shirt

LONDON, April 2 (Reuters) – Britain’s sports minister urged Nike on Wednesday to cut the cost of England World Cup shirts after a price tag of up to 90 pounds ($150) prompted a backlash from supporters but her plea went unheeded.

U.S. sportswear company Nike responded by saying that the vast majority of its shirts would be on sale for 60 pounds. It stressed that the top price which has generated so many negative headlines applied only to a limited edition of the jersey.

Apr 2, 2014
Apr 2, 2014
    • About Keith

      "Sports Business Correspondent, a new role at Reuters. I was previously UK Chief Correspondent and have also worked in Italy, Ireland and the Netherlands during more than 20 years with Reuters. I have also worked as an editor in a number of senior roles."
      Joined Reuters:
      September 1988
      Languages:
      English, French, Italian, German and Dutch
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