Sports Business Correspondent
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Apr 3, 2014
Apr 3, 2014
Apr 3, 2014
Apr 2, 2014

UK minister wants Nike to cut price of $150 England shirt

LONDON (Reuters) – Britain’s sports minister urged Nike (NKE.N: Quote, Profile, Research) on Wednesday to cut the cost of England World Cup shirts after a price tag of up to 90 pounds prompted a backlash from supporters but her plea went unheeded.

U.S. sportswear company Nike responded by saying that the vast majority of its shirts would be on sale for 60 pounds. It stressed that the top price which has generated so many negative headlines applied only to a limited edition of the jersey.

Apr 2, 2014

UK minister wants Nike to cut price of 90 pounds England shirt

LONDON (Reuters) – Britain’s sports minister urged Nike on Wednesday to cut the cost of England World Cup shirts after a price tag of up to 90 pounds prompted a backlash from supporters but her plea went unheeded.

U.S. sportswear company Nike responded by saying that the vast majority of its shirts would be on sale for 60 pounds. It stressed that the top price which has generated so many negative headlines applied only to a limited edition of the jersey.

Apr 2, 2014

Soccer-UK minister wants Nike to cut price of $150 England shirt

LONDON, April 2 (Reuters) – Britain’s sports minister urged Nike on Wednesday to cut the cost of England World Cup shirts after a price tag of up to 90 pounds ($150) prompted a backlash from supporters but her plea went unheeded.

U.S. sportswear company Nike responded by saying that the vast majority of its shirts would be on sale for 60 pounds. It stressed that the top price which has generated so many negative headlines applied only to a limited edition of the jersey.

Apr 2, 2014
Apr 2, 2014
Apr 1, 2014

Fans cry foul over $150 England World Cup shirt

LONDON (Reuters) – Sportwear company Nike came under fire on Tuesday after England World Cup shirts went on sale for a price of up to 90 pounds ahead of this year’s tournament in Brazil.

The U.S. company said the top price was for a limited edition shirt which was an exact copy in terms of material, fit and finish of what the England players will wear. A more basic replica shirt costs 60 pounds.

Apr 1, 2014
    • About Keith

      "Sports Business Correspondent, a new role at Reuters. I was previously UK Chief Correspondent and have also worked in Italy, Ireland and the Netherlands during more than 20 years with Reuters. I have also worked as an editor in a number of senior roles."
      Joined Reuters:
      September 1988
      Languages:
      English, French, Italian, German and Dutch
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