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via MediaFile

Tech wrap: Yahoo finds interclick, pays $270 million for it

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CORRECTION: The original headline falsely stated that Yahoo will pay $240 million for interclick. The correct amount is $270 million.

Yahoo will pay $270 million for interclick as it tries to revive its ailing online advertising business, even as the search and advertising giant continues to scout for potential bidders. Yahoo is paying $9 per share, or about a 22 percent premium, for the online advertising technology firm. “It’s not a transformational acquisition, but it helps Yahoo in a market they are not strong in … they have to take some steps to keep pushing forward,” BGC Partners analyst Colin Gillis said. Among the parties interested in Yahoo are private equity firms Silver Lake, TPG Capital, Bain Capital, Blackstone, Kohlberg Kravis Roberts, Providence Equity Partners, Hellman & Friedman, Carlyle Group, and Russian technology investment firm DST Global, apart from rivals Microsoft and Google.

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