Lisa's Feed
Jun 15, 2015

Disney’s powerful marketing force: social media moms

LOS ANGELES, June 15 (Reuters) – Wendy Wright is a
home-schooling mother of two, a prolific blogger and a
self-described “Disney Nut.” Her cats are named Mickey and
Minnie, and her blog is filled with advice for visiting
Disneyland, tips for holding Disney-themed parties and reviews
of Disney movies.

Wright’s enthusiasm for all things Disney eventually drew
the attention of the Walt Disney Co, which invited her
to join a carefully vetted group of roughly 1,300 Disney Social
Media Moms. The group of mothers – and a few fathers – are part
of a Disney effort to incorporate the enthusiasm and influence
of parents into its marketing efforts.

May 22, 2015

Interview: Disney to bring mobile technology to more parks

ANAHEIM, California (Reuters) – The mobile technology that helps Walt Disney Co theme park guests beat lines and pay for Mickey Mouse ears at the company’s flagship resort in Florida will expand in some form to other Disney resorts, Chief Operating Officer Tom Staggs said.

The $1 billion MyMagic+ program features wristbands and a mobile app that let Walt Disney World visitors unlock hotel room doors, pay for food and merchandise, and book dinner reservations or ride times.

May 22, 2015

Disney to bring mobile technology to more parks

ANAHEIM, California (Reuters) – The mobile technology that helps Walt Disney Co theme park guests beat lines and pay for Mickey Mouse ears at the company’s flagship resort in Florida will expand in some form to other Disney resorts, Chief Operating Officer Tom Staggs said.

The $1 billion MyMagic+ program features wristbands and a mobile app that let Walt Disney World visitors unlock hotel room doors, pay for food and merchandise, and book dinner reservations or ride times.

May 12, 2015

WeChat is Tencent’s ace in China’s online entertainment race

BEIJING/LOS ANGELES (Reuters) – In a multi-billion dollar dogfight with Alibaba Group Holding Ltd for leadership in China’s online entertainment market, mobile messaging app WeChat is Tencent Holdings Ltd’s trump card.

The wildly popular app allows Tencent to channel 500 million monthly active users to its entertainment services, a huge consumer base for subscriptions or marketing – pay dirt for media and advertising partners.

May 12, 2015

Legal battle will not stop slimmed-down TV plans for cord cutters

LOS ANGELES, May 12 (Reuters) – Cable and satellite
television companies fighting to retain customers in the face of
online competition say a high-profile legal battle will not stop
them from experimenting with ways to attract younger viewers.

Walt Disney Co’s ESPN has sued to stop Verizon
Communications from making its sports channel part of an
add-on option for customers of its new Custom TV package, a
legal fight that has been the talk of industry conferences and
discussions with investors and analysts.

May 5, 2015

Comcast adds kids, voice control features to TV service

CHICAGO (Reuters) – A new feature on Comcast Corp’s pay television service will let parents activate a child-friendly zone that provides access only to age-appropriate shows and movies, the company said on Tuesday.

Chief Executive Brian Roberts also announced the launch of a voice-controlled remote control for Comcast’s X1 operating system that can search and record tens of thousands of TV shows and movies with commands such as “Watch ESPN” or “Record Saturday Night Live.”

Apr 24, 2015

Analysis – Verizon offer tests sport networks’ hold on TV bundle

By Lisa Richwine and Jennifer Saba

(Reuters) – An escalating dispute between Verizon Communications Inc (VZ.N: Quote, Profile, Research) and media companies over Verizon’s allowing customers to pick and choose bundles of TV networks underscores the importance of live sports programming to the pay TV business.

The dispute is about channels delivered in a traditional subscription. But its effect also will be felt in the burgeoning world of streaming video and revives a long battle over whether customers should be able to build their own channel lineup.

Apr 24, 2015

Verizon offer tests sport networks’ hold on TV bundle

By Lisa Richwine and Jennifer Saba

(Reuters) – An escalating dispute between Verizon Communications Inc and media companies over Verizon’s allowing customers to pick and choose bundles of TV networks underscores the importance of live sports programming to the pay TV business.

The dispute is about channels delivered in a traditional subscription. But its effect also will be felt in the burgeoning world of streaming video and revives a long battle over whether customers should be able to build their own channel lineup.

Apr 24, 2015

Google shares rise after online ad sales drive revenue higher

By Lisa Richwine

(Reuters) – Google Inc reported higher quarterly revenue and profit as rising online ad volume offset a hit from the strong dollar, sending the Internet company’s shares higher in after-hours trading.

Shares of the world’s No. 1 Internet search engine rose after the results were released, climbing 3.5 percent on Thursday to $577.

Apr 23, 2015

Google shares rise after profit, revenue gains

By Lisa Richwine

(Reuters) – Google Inc reported higher quarterly revenue and profit as rising ad volume offset the impact of the strong dollar, sending its stock higher in after-hours trading.

Shares of the world’s No. 1 Internet search engine rose after the results were released, climbing 3.9 percent on Thursday to $579.