LOS ANGELES/NEW YORK, Feb 1 (Reuters) – Snickers generated
laughs with a nostalgic nod to “The Brady Bunch” and Budweiser
capitalized on cuteness with the return of a puppy as
advertisers risked big bucks to stand out in the hard-fought
battle to win buzz for their Super Bowl commercials.
Brands paid up to a record $4.5 million for 30 seconds
during the championship game between the New England Patriots
and Seattle Seahawks on Comcast Corp’s NBC network.
LOS ANGELES (Reuters) – Fans flocking to the Super Bowl in Arizona will see peculiar lights in the Friday night sky. No, it is not a UFO but part of Pepsi’s invasion of host city Phoenix ahead of the big game.
The soda maker is aiming to recreate a mysterious 1997 UFO sighting over the city as part of its advertising campaign leading up to Sunday’s Super Bowl halftime show with pop singer Katy Perry, which Pepsi is sponsoring.
LOS ANGELES (Reuters) – Dads comfort crying kids and animals look adorable as brands take a play-it-safe route this year in the fiercely fought ad battle that will unfold during Sunday’s broadcast of the Super Bowl.
Companies spent up to a record $4.5 million for 30 seconds during the U.S. football championship that traditionally draws more than 100 million viewers, the year’s biggest TV audience. The contest between the New England Patriots and Seattle Seahawks will be broadcast on Comcast Corp’s NBC.
BEIJING/LOS ANGELES, Jan 21 (Reuters) – As Netflix Inc
tackles stalling U.S. growth, the online video pioneer
known for hit political drama “House of Cards” plans a play for
China that may see it lock horns with potent domestic firms that
rule the world’s biggest Internet market.
Netflix said on Tuesday it would expand to as many as 200
countries within two years, up from about 50 now, to extend its
growth prospects. “For every country we know what we want to do,
but in China we are still exploring our options,” Chief
Executive Reed Hastings said in an interview.
(Reuters) – Streaming video service Netflix Inc said it will complete its expansion into 200 countries within two years, faster than expected, as the company builds its presence overseas while growth in the United States slows.
Netflix said on Tuesday it added 4.3 million subscribers in the quarter that ended in December, beating its own guidance thanks to higher-than-expected interest overseas. Investors welcomed the news, sending shares up 15 percent in after-hours trading.
By Lisa Richwine
(Reuters) – U.S. TV network NBC will stream 11 consecutive hours of live content on Super Bowl Sunday free of charge, including the game and halftime show, to raise awareness of its online viewing platforms among the event’s traditionally record audiences.
Starting at noon Eastern time on Feb. 1, fans will be able to access the NBC Sports Live Extra app and website on their tablets and desktop computers without the typical log-in requirement to show proof of a pay TV subscription, the network said.
PASADENA, California (Reuters) – NBC canceled plans for a new television show with Bill Cosby because the number of women accusing the comedian of sexual assault reached a level that tainted the project, NBC Entertainment Chairman Robert Greenblatt said on Friday.
Greenblatt, speaking at a Television Critics Association meeting, said it was “safe to say” NBC would never pursue a future show with the comedian, who starred in the network’s hit 1980s family sitcom “The Cosby Show.”
LOS ANGELES, Jan 15 (Reuters) – The Fox News and Fox
Business channels returned on Thursday to satellite TV provider
Dish Network Corp’s lineup after both sides agreed to a
The channels owned by Rupert Murdoch’s Twenty-First Century
Fox Inc had been blacked out for Dish’s 14 million
customers since Dec. 21 when the companies failed to agree on a
LOS ANGELES (Reuters) – What impact does an Oscar nomination have on a film’s prospects at the box office? Look no further than “The Grand Budapest Hotel,” a movie released 10 months ago that generated a flurry of phone calls from theater owners to studio Fox Searchlight on Thursday morning.
Wes Anderson’s quirky comedy scored nine Academy Award nods on Thursday, including best picture, raising new interest in a film that for months has been available on DVD and digital formats.
LOS ANGELES (Reuters) – Director Woody Allen will make his first foray onto the small screen, writing and directing an online series for Amazon.com, the latest coup by deep-pocketed cable and streaming companies in luring the biggest names in film to television.
The Internet retailer rolled out the news of Allen’s series on Tuesday, two days after winning its first major awards at the Golden Globes following years of experimentation with streaming original programming.