Lisa's Feed
Feb 3, 2014

Budweiser scores buzz in Super Bowl ad battle

NEW YORK/LOS ANGELES (Reuters) – Budweiser commercials about a returning soldier and a love-struck puppy emerged as winners in the high-stakes brand battle during football’s Super Bowl, as advertisers used Hollywood stars and slick cars to woo consumers.

The Budweiser ads took the two top spots in online buzz immediately following the game, according to iSpot, which tracks video views and social media comments. One showed a soldier coming home to a parade, and the other featured a Labrador puppy and the beermaker’s famous Clydesdale horses.

Jan 30, 2014

Brands bet on star power to shine through ad-cluttered Super Bowl

LOS ANGELES/NEW YORK, Jan 30 (Reuters) – Celebrity
endorsements are as common during Super Bowl telecasts as pizza
and chicken wings, but this year some advertisers are betting
their brands will need star power more than ever to justify the
$4 million they are paying on average for 30 seconds of time
during the big game.

This year’s contest will feature actress Scarlett Johansson
seductively hawking SodaStream, a machine for making
soda at home, and the “Terminator” Arnold Schwarzenegger
strangely attired in a blonde wig to extol the virtues of Bud
Light beer.

Jan 29, 2014

As Olympics loom, NBC leads in the race for prized viewers

Jan 28 (Reuters) – Comcast Corp’s NBC network, for
years a ratings laggard, is ahead in a key contest among
broadcasters even before it attracts millions of viewers this
month to its marquee event, the Winter Olympics.

“The Blacklist,” which stars James Spader as a master
criminal who helps the FBI, and the second-year drama “Chicago
Fire” have pushed NBC into the lead among viewers 18 to 49, the
group most prized by advertisers.

Jan 27, 2014

Comcast adds live streaming to TV for Olympics digital coverage

LOS ANGELES (Reuters) – Comcast Corp will launch its most ambitious digital video and on-demand effort yet for the Winter Olympics, using the games’ vast audience to promote and test its newest viewing features for televisions, tablets and mobile phones.

For the first time, customers with Comcast’s Xfinity TV X1 set-top box can stream live all Olympic sporting events on their televisions, through an app called NBC Sports Live Extra, as well as on tablets and mobile phones. Other pay TV subscribers can access the app only through mobile devices.

Jan 23, 2014

New shows, customer gains give Netflix muscle to hike prices

LOS ANGELES (Reuters) – Netflix Inc, riding high after another strong earnings report, is in better shape to raise prices for new U.S. customers to its movie and TV streaming service than it was in 2011, when a price hike sent its stock into a downward spiral.

On its side is the addition of award-winning original series like “House of Cards” and an expanded library of TV shows and films that have made it a proven force in Hollywood with 35.6 million U.S. subscribers.

Jan 23, 2014

Analysis: New shows, customer gains give Netflix muscle to hike prices

LOS ANGELES (Reuters) – Netflix Inc, riding high after another strong earnings report, is in better shape to raise prices for new U.S. customers to its movie and TV streaming service than it was in 2011, when a price hike sent its stock into a downward spiral.

On its side is the addition of award-winning original series like “House of Cards” and an expanded library of TV shows and films that have made it a proven force in Hollywood with 35.6 million U.S. subscribers.

Jan 23, 2014

Netflix adds 2.3 million U.S. subscribers in fourth-quarter; shares surge

LOS ANGELES (Reuters) – Netflix Inc added more than 2.3 million U.S. customers in the fourth quarter, sending its shares up 17 percent in after-hours trading, and said it was testing different pricing plans for its monthly TV and movie streaming service.

The world’s largest video streaming company on Wednesday reported net income of $48 million for the quarter, up from $8 million a year ago. Earnings-per-share were 79 cents, Netflix said in a statement, beating the 66 cents average forecast of analysts surveyed by Thomson Reuters I/B/E/S.

Jan 23, 2014

Netflix adds 2.3 million U.S. subscribers in Q4; shares surge

LOS ANGELES (Reuters) – Netflix Inc added more than 2.3 million U.S. customers in the fourth quarter, sending its shares up 17 percent in after-hours trading, and said it was testing different pricing plans for its monthly TV and movie streaming service.

The world’s largest video streaming company on Wednesday reported net income of 28 million pounds for the quarter, up from $8 million a year ago. Earnings-per-share were 79 cents, Netflix said in a statement, beating the 66 cents average forecast of analysts surveyed by Thomson Reuters I/B/E/S.

Jan 22, 2014

Netflix signs up 2.3 million U.S. subscribers; shares surge

LOS ANGELES (Reuters) – Netflix Inc added more than 2.3 million U.S. households to its TV and movie streaming service in the fourth quarter, pushing its profit above Wall Street expectations and sending its shares up 17 percent in after-hours trading.

The world’s largest video streaming company on Wednesday reported net income of $48 million for the quarter, up from $8 million a year ago. Earnings-per-share were 79 cents, Netflix said in a statement, beating the 66 cents average forecast of analysts surveyed by Thomson Reuters I/B/E/S.

Jan 19, 2014

U.S. network NBC to return to live musicals with ‘Peter Pan’

LOS ANGELES, Jan 19 (Reuters) – U.S. TV network NBC will air
another live performance of a Broadway musical, “Peter Pan,” on
Dec. 4, hoping to repeat the ratings success of last year’s
broadcast of “The Sound of Music Live.”

The musicals are part of the Comcast-owned
network’s strategy to draw audiences to live events, a defense
against later viewing on digital video recorders which is less
valuable to advertisers.