Lisa's Feed
Feb 2, 2015

Coke, Budweiser win as Super Bowl ad battle gets serious

LOS ANGELES/NEW YORK, Feb 1 (Reuters) – Budweiser
capitalized on cuteness with the return of a puppy and Coca-Cola
stood out with an anti-bullying message as many brands
stirred emotions rather than going for laughs during the annual
high-stakes battle of Super Bowl commercials.

Companies paid up to a record $4.5 million for 30 seconds
during the championship game on Comcast Corp’s NBC
network seen by an estimated 100 million-plus viewers, the
year’s biggest television audience. The New England Patriots
defeated the Seattle Seahawks.

Feb 2, 2015

Budweiser, Snickers win in high-stakes Super Bowl ad battle

LOS ANGELES/NEW YORK, Feb 1 (Reuters) – Snickers generated
laughs with a nostalgic nod to “The Brady Bunch” and Budweiser
capitalized on cuteness with the return of a puppy as
advertisers risked big bucks to stand out in the hard-fought
battle to win buzz for their Super Bowl commercials.

Brands paid up to a record $4.5 million for 30 seconds
during the championship game between the New England Patriots
and Seattle Seahawks on Comcast Corp’s NBC network.

Jan 31, 2015

Close encounter? No, it is Pepsi lighting up the Super Bowl sky

LOS ANGELES (Reuters) – Fans flocking to the Super Bowl in Arizona will see peculiar lights in the Friday night sky. No, it is not a UFO but part of Pepsi’s invasion of host city Phoenix ahead of the big game.

The soda maker is aiming to recreate a mysterious 1997 UFO sighting over the city as part of its advertising campaign leading up to Sunday’s Super Bowl halftime show with pop singer Katy Perry, which Pepsi is sponsoring.

Jan 29, 2015

Dads, pups, Kardashian battle for Super Bowl ad buzz

LOS ANGELES (Reuters) – Dads comfort crying kids and animals look adorable as brands take a play-it-safe route this year in the fiercely fought ad battle that will unfold during Sunday’s broadcast of the Super Bowl.

Companies spent up to a record $4.5 million for 30 seconds during the U.S. football championship that traditionally draws more than 100 million viewers, the year’s biggest TV audience. The contest between the New England Patriots and Seattle Seahawks will be broadcast on Comcast Corp’s NBC.

Jan 22, 2015

In Netflix China push, domestic tech giants, online habits block path to success

BEIJING/LOS ANGELES, Jan 21 (Reuters) – As Netflix Inc
tackles stalling U.S. growth, the online video pioneer
known for hit political drama “House of Cards” plans a play for
China that may see it lock horns with potent domestic firms that
rule the world’s biggest Internet market.

Netflix said on Tuesday it would expand to as many as 200
countries within two years, up from about 50 now, to extend its
growth prospects. “For every country we know what we want to do,
but in China we are still exploring our options,” Chief
Executive Reed Hastings said in an interview.

Jan 21, 2015

Netflix accelerates global push as U.S. growth slows

By Lisa Richwine

(Reuters) – Streaming video service Netflix Inc said it will complete its expansion into 200 countries within two years, faster than expected, as the company builds its presence overseas while growth in the United States slows.

Netflix said on Tuesday it added 4.3 million subscribers in the quarter that ended in December, beating its own guidance thanks to higher-than-expected interest overseas. Investors welcomed the news, sending shares up 15 percent in after-hours trading.

Jan 20, 2015

NBC woos online viewers with 11-hour stream on Super Bowl Sunday

By Lisa Richwine

(Reuters) – U.S. TV network NBC will stream 11 consecutive hours of live content on Super Bowl Sunday free of charge, including the game and halftime show, to raise awareness of its online viewing platforms among the event’s traditionally record audiences.

Starting at noon Eastern time on Feb. 1, fans will be able to access the NBC Sports Live Extra app and website on their tablets and desktop computers without the typical log-in requirement to show proof of a pay TV subscription, the network said.

Jan 16, 2015

For NBC chief, ‘critical mass’ of accusers ended Cosby’s TV show

PASADENA, California (Reuters) – NBC canceled plans for a new television show with Bill Cosby because the number of women accusing the comedian of sexual assault reached a level that tainted the project, NBC Entertainment Chairman Robert Greenblatt said on Friday.

Greenblatt, speaking at a Television Critics Association meeting, said it was “safe to say” NBC would never pursue a future show with the comedian, who starred in the network’s hit 1980s family sitcom “The Cosby Show.”

Jan 16, 2015

Dish reaches deal that brings back Fox news, business channels

LOS ANGELES, Jan 15 (Reuters) – The Fox News and Fox
Business channels returned on Thursday to satellite TV provider
Dish Network Corp’s lineup after both sides agreed to a
multiyear deal.

The channels owned by Rupert Murdoch’s Twenty-First Century
Fox Inc had been blacked out for Dish’s 14 million
customers since Dec. 21 when the companies failed to agree on a
new contract.

Jan 15, 2015

Theaters clamor for Oscar contenders ‘Budapest,’ ‘Birdman’

LOS ANGELES (Reuters) – What impact does an Oscar nomination have on a film’s prospects at the box office? Look no further than “The Grand Budapest Hotel,” a movie released 10 months ago that generated a flurry of phone calls from theater owners to studio Fox Searchlight on Thursday morning.

Wes Anderson’s quirky comedy scored nine Academy Award nods on Thursday, including best picture, raising new interest in a film that for months has been available on DVD and digital formats.