Madhu Soman

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Position: Editor - Consumer Media, India

I direct Reuters content strategy for Consumer Media in India. I'm based in Mumbai and I've been in my current role since April 2009. My responsibilities include India Online, managing Reuters' customised content deal with ET Now - the new business channel from Economic Times and the roll out of Project Insider in India. I've been with Reuters since Oct 2000, straddling online and TV and believe the synergy between text, video and pictures is inevitable.

Blog Posts

The blue blot on my middle finger

Three hours of running from pillars holding up tin sheets to police posts, which provided security cover to shacks that had cropped up as polling booths, made me realise how frustrating the whole process ... Full Article | Comments [19]

Has the shoe become mightier than the pen?

Work is worship. But does that mean a journalist leave his footwear outside before attending something as regular as a press briefing? Well, that's one of the suggestions being floated as 25 years after ... Full Article | Comments [24]

Pakistan cricket plunges into crisis

Ducking for cover as bullets replaced bouncers... players evacuated in a military helicopter that lands right next to a 22-yard pitch... the same strip at Lahore's Gaddafi Stadium that saw Thilan Samaraweera score a double century the previous evening. Full Article | Comments [25]

Cricket in South Asia: critically injured? | Comments [6]

Is cricket in South Asia critically injured? | Comments [10]

U.S. on Israel -- double standards or a double-edged sword? | Comments [7]

U.S. on Israel -- double standards or a double-edged sword? | Comments [27]

India in 2008: The year that was | Comments [21]