SAN FRANCISCO, Dec 20 (Reuters) – The annual no-holds-barred
Christmas holiday slugfest between mobile game developers has a
new twist this year: marketing and user-acquisition costs will
likely hit an all-time high and surpass any revenue earned over
the festive season.
The cost of getting new users through paid-for click-through
ads on mobile phone apps and Facebook is skyrocketing.
SAN FRANCISCO (Reuters) – The startup Oculus VR has raised $75 million to market its virtual-reality headset for video games, hoping to attract consumers who have shied away from such products in the past.
Irvine, California-based Oculus raised the sum in a round led by Silicon Valley investor Mark Andreessen of venture capital firm Andreessen Horowitz.
SAN FRANCISCO, Dec 11 (Reuters) – Microsoft Corp
has sold more than 2 million Xbox One video game consoles since
its Nov. 22 launch, catching up with rival Sony Corp’s
PlayStation 4 released a week earlier.
The U.S. software giant on Wednesday said it took 18 days
for Xbox One’s global sales to surpass 2 million – a new company
record. Japan’s Sony last week said it took 15 days for PS4
sales to cross 2.1 million.
SAN FRANCISCO (Reuters) – Microsoft Corp has sold more than 2 million Xbox One video game consoles since its November 22 launch, catching up with rival Sony Corp’s PlayStation 4 released a week earlier.
The U.S. software giant on Wednesday said it took 18 days for Xbox One’s global sales to surpass 2 million. Japan’s Sony last week said it took 15 days for PS4 sales to cross 2.1 million.
SAN FRANCISCO (Reuters) – Video game publisher Electronic Arts (EA.O: Quote, Profile, Research, Stock Buzz) said on Thursday it halted development on upcoming projects of its “Battlefield 4″ game to fix technical problems that have plagued the title recently, taking its stock down as much as 8 percent.
Gamers playing “Battlefield 4″ – a military-style shooter that is the company’s most-anticipated holiday title – have been complaining of crashes and online connectivity issues since its October launch.
NEW YORK/SAN FRANCISCO (Reuters) – Activist investor Carl Icahn will sell all his shares in Take-Two Interactive Software Inc back to the videogame company, netting a fat return on his investment in the “Grand Theft Auto” publisher.
Three directors nominated by the billionaire have resigned as part of the deal, under which Take-Two will pay $203.5 million in cash or cash equivalents for the 12.02 million shares Icahn owns, or about a 13 percent stake.
SAN FRANCISCO (Reuters) – Microsoft Corp sold over 1 million of its new Xbox One game consoles within 24 hours of their hitting store shelves on Friday, on par with Sony Corp’s PlayStation 4 despite launching in far more countries.
The new console, which launched in 13 countries, set a record for first-day Xbox sales and is currently sold out at most retailers, Microsoft said in a statement.
SAN FRANCISCO, Nov 21 (Reuters) – Microsoft Corp
aims to upstage rival Sony Corp with a console
that goes well beyond gaming and helps transform media viewing,
a long-cherished but elusive goal.
The software giant is betting its first new video game
console in eight years, which goes on sale on Friday, will help
sustain its position as a dominant player in gaming hardware. It
also hopes to build a high-margin, rapid-growth business that
plays a bigger role in how people watch television and consume
By Chandni Doulatramani and Malathi Nayak
(Reuters) – GameStop Corp, the world’s largest retailer of video game products, forecast earnings for the crucial holiday shopping quarter that fell short of Wall Street expectations, sending its shares down over 10 percent in morning trading on the Nasdaq.
The company said it expected fourth-quarter earnings of $1.97-$2.14 per share. Analysts on average expected $2.15, according to Thomson Reuters I/B/E/S.
SAN JOSE, California (Reuters) – A top Apple Inc executive testified on Friday that Samsung Electronics Co Ltd undermined his company’s marketing efforts, reputation and business by selling devices that copied the iPhone and iPad.
Apple marketing chief Phil Schiller appeared as a witness during a damages retrial between the two companies in a San Jose, California, federal court. Schiller also denied that Apple launched the iPad mini as a response to competition in the tablet market, saying Apple was merely trying to make a better product.