Mario Di Simine's Profile
Is there a climate conference going on?
Walking through the Copenhagen airport, it’s pretty much impossible to miss the signs that illustrate the city’s focus is squarely on the climate. Those signs, literally, are everywhere, with advertisements adorning the walls on the walk from the flight ramp through to baggage claim and off into the arrivals area.
Big companies from Siemens to Shell are making sure you know they care.
Those are nice, but to really get a message across the big conglomerates may want to contact the ad guy for Greenpeace and its NGO alliance. The environment group has plastered the airport walls with a campaign “to mobilize civil society and to galvanize public opinion” to help bring about a new climate deal. The ad series features unflattering photos of world leaders like Germany’s Angela Merkel (pictured in the ad below), President Obama, and others beside this quote: “We could have stopped catastrophic climate change” followed by the subtext “We did … nothing”. Whether you agree with the group and the alliance of NGOs participating in the ad, you gotta admit it’s pretty striking.
There was another ad from Accenture that caught my eye as I strolled toward the baggage claim area, although it had nothing to do with the climate conference. I just like irony: