Having an integrated clean technology strategy will be a big part of winning  business in the 21st century, a Coca-Cola executive told Reuters.com on Monday, and its investments in refrigeration will likely have the biggest impact on that strategy long-term.

The world’s biggest soft drinks maker has hooked up with Greenpeace on an initiative to eliminate hydrofluorocarbons (HFCs) — greenhouse gases with a high warming effect — from its refrigeration and cooling equipment by 2015, said Jeff Seabright, Coke’s vice president for Environment & Water Resources.