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Interesting chart: social media supply and demand

By Reuters Staff
June 15, 2009

Alan Patrick has an interesting post  on his Broadstuff blog that reduces the complexities of social media dynamics to two lines — supply (red line) as measured by the volume of social media produced as more of the available populaton gets involved, and demand as measured by the average amount of time each user devotes to social media.

The chart captures well a couple of things that I keep coming across — 1)  that early adopters of social media devote the greatest amount of time to it; and 2) that you need a reasonable proportion of people producing before the activity makes sense in terms of the value of the output being worth more than the value of the input.

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  • About Mark

    "I'm responsible for the editorial aspects of our work in building communities within financial markets. I also sit on the Reuters News Ethics and Standards Committee where I advise on policies relating to journalists' use of social media."
    Hometown:
    Richmond
    Joined Reuters:
    2001
  • More from Mark

    Publications:
    Market Movers, Understanding and Using Economic Indicators from the Big Five Economies
    McGraw-Hill, 1992
    The Reuters Guide to Official Interest Rates
    Probus, 1994
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