Billboard political advertising is a mainstay of election campaigns the world over. A generation ago, the ‘Labour isn’t working’ poster was credited by Conservative party Treasurer Lord Thorneycroft with winning the 1979 election for Margaret Thatcher. But might the advent of social media mean that its days are now numbered?
Alastair Campbell, Labour’s director of election communications at the last election, thinks political advertising is losing its effectiveness:
The return to work on Monday prompted the launch of the main UK political parties’ pre-election campaigns and the indications are that social media is likely to play a big role in the run-up to the general election.
David Cameron kicked off the Conservatives’ Draft Health Manifesto with a very neat ‘ask Cameron’ feature making use of Google Moderator — something I’d not heard of before but previously used by Conservative MP Giles Chichester in the runup to the Copenhagen climate summit.