Financial Communities Editor, London
Mark's Feed
Feb 23, 2010

Is social media killing the election poster?

Billboard political advertising is a mainstay of election campaigns the world over. A generation ago, the ‘Labour isn’t working’ poster was credited by Conservative party Treasurer Lord Thorneycroft with winning the 1979 election for Margaret Thatcher. But might the advent of social media mean that its days are now numbered?

Alastair Campbell, Labour’s director of election communications at the last election, thinks political advertising is losing its effectiveness: