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Jan 23, 2015
via Breakingviews

Review: The Mad Men are watching you

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By Martin Langfield

The author is a Reuters Breakingviews columnist. The opinions expressed are his own. 

A lot happens in a split second online, much of it good for the advertising business but worrying for privacy advocates. Lightning-quick auctions to push tailored ads to individual web users are growing fast, writes Mike Smith, a digital publishing executive, in his new book “Targeted.” Smith predicts such auctions will be a big part of the industry’s future. Ad men will need ever more personal data to fuel them.

Jan 23, 2015
via Breakingviews

Review: The Mad Men are watching you

Photo

By Martin Langfield

The author is a Reuters Breakingviews columnist. The opinions expressed are his own. 

A lot happens in a split second online, much of it good for the advertising business but worrying for privacy advocates. Lightning-quick auctions to push tailored ads to individual web users are growing fast, writes Mike Smith, a digital publishing executive, in his new book “Targeted.” Smith predicts such auctions will be a big part of the industry’s future. Ad men will need ever more personal data to fuel them.

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      "I joined Reuters in 1987 and have worked as a correspondent and bureau chief in El Salvador, Mexico, Miami and New York, with shorter spells in London, Madrid, Peru, Cuba, Chile and Nicaragua. I currently work with the Reuters Breakingviews commentary team in New York."
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