There’s a new video streaming service on the block and it comes courtesy of an old, familiar name – Blockbuster. Blockbuster unveiled the video streaming service to subscribers of satellite provider Dish Network, which now owns Blockbuster, in a move to better compete against video rental giant Netflix and to lure customers from rival cable and satellite TV providers. Non-Dish subscribers will have to wait until Blockbuster launches a broader online streaming plan later this year, the company’s president told Reuters.

Called Blockbuster Movie Pass, the subscription service will start at $10 a month and includes DVD rentals by mail and at the company’s more than 1,500 stores. The service will offer up a selection of more than 3,000 movies streamed to televisions and 4,000 movies streamed to computers. The mail and store rentals include video games. Mail plus streaming with Netflix starts at about $16 a month. Will Blockbuster’s service be enough to threaten Netflix? Not a chance, argues CNET’s Roger Cheng. “Essentially, it’s a souped up Dish package,” writes Cheng. ” We were looking for something radically different from Dish, but we got an incremental new service plan instead.”