Silicon Valley startup YouSendIt, which began as a file sharing and storage company, is getting a corporate makeover. YouSendIt comes off, and Hightail gets papered on.
Advertising is a funny medium. TV spots, radio jingles, banner ads — none of these are meant to get us to rise out of our seats and run to the store. Instead, most advertising is meant to impress something upon us: an idea, a favorable opinion, a subtle memory of a brand name. As social media has gotten more sophisticated, however, a funny thing appears to have happened online: People with products to sell aren’t even bothering to call themselves advertisers.
There’s a lot to unpack in Yahoo’s reported $1.1 billion deal for Tumblr, but much of the reporting today is focused on the rather bland challenge of turning Tumblr into a profitable company. Forcing Tumblr to make money will eventually become an important mission for Yahoo, but for now it’s far from the point.
The Samsung Galaxy S4’s tagline — “The next big thing is here” — is a telling pitch. The Galaxy is the world’s second best-selling phone, behind the iPhone. And the latest version unabashedly claims that bigger is better. But considering the S4 in a different light, maybe we shouldn’t think of it as a big phone. Maybe we should treat it like a very small tablet and leave our real tablet home.
Nest Labs is scaling fast.
The Silicon Valley company formed by Apple alums Tony Fadell and Matt Rogers, who helped build the consumer gadget giant’s iPod and iPhones, has acquired Boston-based startup MyEnergy. The fledgling company helps homeowners understand their total energy use by presenting and analyzing all their electric, gas and water usage over certain time periods, and comparing it to other other homes in the neighborhood.
from Paul Smalera:
Below is an unedited transcript of the video interview I conducted with Fred Wilson of Union Square Ventures: