Jan. 5 - Many advances and new products are being unveiled at the 2006 Consumer Electronics Show in Las Vegas. Jon Decker reports.

It’s all about portable music players and flat-panel TVs at the 2006 Consumer Electronics Show in Las Vegas where offerings of digital televisions and MP3 players dominate the show.

The maturation of the digital world is bringing a number of significant newcomers to CES this year, including Internet powerhouses Yahoo Inc. and Google Inc.

The big Asian electronics makers, automakers, computer and phone companies are also out in force, aiming to define their role as new technologies blur the lines between industries and allow for media on the go.

According to Randy Smith, Vice President marketing, Samsung Mobile, ”What we’ve seen is that the cell phone is an extension of the content that people experience not only on the computer, but, also in the family rooms at home. So, it is very much about entertainment, it is very much about information on demand.”