Yahoo Inc. Chief Executive Terry Semel is set to describe later how he hopes to propel his company beyond the Web browser and onto cellphone and TV screens. The television plan seeks to target the emerging market for consumers buying PC-connected TVs that embed Internet connections directly into video watching, company executives said ahead of Semel’s presentation at the Consumer Electronics Show.

Yahoo Go TV will allow consumers to link their existing base of Yahoo contacts and other resources directly into their televisions, allowing them to watch digital photos, check news or sports or other Yahoo services from the same account they use on their computer or mobile phone, Yahoo said.

Not only the latest high-end MediaCenter TVs, but any TV that a consumer can connect to Windows XP should work, the company said. At its most basic, consumers can use their remote control to see whats playing at their local theater or share pictures from a recent vacation with friends, all on their television screen.Marco Boerries, the executive in charge of the Yahoo Go project showed how a user might take a picture on a Nokia phone and instantly share it with friends or family over Yahoos Flickr photo-organizing system who are watching TV. Boerries said Yahoo expects to launch Yahoo Go Mobile within weeks and Yahoo Go TV in the coming months. The full Reuters news story is here

TiVo has partnered with services like Yahoo!, Fandango (on-line movie tickets) and Live365 Internet radio to allow TiVo customer to access the services through their TiVo machines. REUTERS/Steve Marcus