MediaFile

Google Inc. Co-founder and President Larry Page introduced the Google Video Store, which feature the current season of National Basketball Association (NBA) games.

For the first time online, alll current and post-season NBA games wil be available for $3.95 per game, 24 hours after its conclusion.

Page (L) is joined by former NBA star Kenny Smith during Page’s keynote speech at the Consumer Electronics Show in Las Vegas, Nevada January 6, 2006. REUTERS/Steve Marcus 07/01/2006

“The marketplace is ripe in a number of ways,” Brenda Spoonemore, the NBA’s senior vice president of interactive services, said in an interview.

The possibility to sell video securely online, combined with consumer adoption of broadband are crucial factors in the NBA’s decision to sell through Google, she said. “The ability to do that for consumers is really at a critical mass,” she said.

Also, a variety of the all-time great performances from NBAs top players will also be for sale at the Google Video Store. For example, the highest score games of the some of the NBA’s top players will be available including Kobe Bryants 62-point performance in three quarters against Dallas in December. Photo – REUTERS/Danny Moloshok 21/12/2005

NBA games will be the only major professional sports league available to fans in the Google Video Store. Initially, The NBA games only will be available in North America. International expansion would follow. The NBA has distribution contracts in 213 countries.