Blogs yet to come of age – survey

May 3, 2006

National television is the most trusted news source, ahead of newspapers and public radio, but the Internet is gaining ground, especially among the young, according to a major worldwide survey of trust in the media.

The poll, conducted in 10 countries by GlobeScan on behalf of Reuters, the BBC and the Media Center, found that 82 percent of 10,230 adults questioned rated national television as their most trusted news source overall.

That compared with 75 percent who trusted national or regional newspapers, 67 percent who said they trusted public radio and 56 percent who opted for international satellite television.

Despite the popularity of the Internet in more developed countries and the emergence of “web-logging” or blogging, neither fared well in the survey, according to Globescan President Doug Miller.

“The Internet is gaining ground among the young,” he said. “The jury is still out on ‘blogs’ — just as many people distrust them as trust them,” he told Reuters.

The research found that just 25 percent of respondents said they trusted blogs, while 23 percent said they did not trust them.

Dean Wright, managing editor of consumer media at Reuters, said he believed blogs would eventually come of age, as newspapers themselves once did.

Wright added: “It’s a relatively recent phenomenon that people believe what’s written in a newspaper. One hundred years ago, newspapers were incredibly partisan: they were the blogosphere of their day.

“There are already blogs that people trust and quality will win out once people realise which ones they can trust.”


According to the research, television is still seen as the most “important” news source (56 percent), followed by newspapers (21 percent), Internet (9 percent) and radio (9 percent).

Miller said that although the Internet attracted a lesser score than television or newspapers, it was possible to see a clear change afoot in public attitudes.

He added: “The poll clearly shows that the march of demographics will occur vis-à-vis online sources of news.”

Online sources were, for example, the first choice among 19 percent aged between 18 and 24, compared to just 3 percent in the 55-64 age range.

“But although it is changing, our research perhaps suggests that this change in Internet usage may not be as fast as some who have been investing in it believe,” Miller said.

Rolling news television stations have also come of age, he believes.

Americans who were asked to name their most trusted specific news sources plumped for Fox News (mentioned by 11 percent) and CNN (also 11 percent), with others some way behind. ABC, for example, was chosen by 4 percent, as was NBC.
Miller said the brands chosen did not simply reflect trust. “Trust has a number of elements,” he added. “It is not just about objectivity but about a sense of what people most use, what they like.

“Clearly there is a loyal audience for Fox and CNN but the figures themselves are modest.”


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As of now, I don’t see blogs as a source of information just a faster and better way to gather opinion on a topic.

But I do see it as a wave of the future. One can read an article and post a comment; which could be more relevant information user opinion. A News and Editorial Section combined.

It would be easy do identify what are the matters that matter most to most people. Even be news in the making. The potential is defintely there.

However, figuring out a wasy to channelize the Information would be equally important as well.

Posted by nishad | Report as abusive

1) If you see, you’ll find that commercially, many people trust blogs for providing information on products and such, hence the problogging miniboom.
2) It’s ironic Reuters should report blogs aren’t trusted, then integrate into its website the prime blog tool that is a comments section.
3) Self-serving promotion: you can trust my blog on Canadian politics: Centrerion Canadian Polititcs.

Posted by lecentre | Report as abusive

That link didn’t come out right, the site seems to have altered it. The URL is .

Posted by lecentre | Report as abusive

My view is that online sources, especially those trusted and time-tested brands will become more and more relied on, and will definitely become the alternative to traditional TV and newspaper, if not replace them, in the near future. The true digital age will come when the processor speed is a few times faster than it’s now to enable seamless video streaming, screen resolution of mobile devices, being mobile phones or next-gen PDAs(more like a mini laptop), are at hi-res standard and the batteries can last for days than hours. Another condition is that the production of such devices has to be large enough to bring down the cost, the service charge of unlimited high-speed Internet(plus VOIP) is the same as normal phone line rental, and then WI-FI and wireless connection are vastly popular and low cost. I would call this a personal terminal at the digital age, the only device you need to access all the infomration you need, and stay connected 24×7 everywhere around the world.

Posted by Geoffrey | Report as abusive

[…] news source ahead of newspapers and public radio, based on the results of a major worldwide survey. But the Internet is gaining ground, especially among the young. GlobeScan conducted the survey […]

Posted by Stephen Quinn’s blog » Blog Archive » MSM still trusted ahead of blogs | Report as abusive

[…] líderes en credibilidad, empezando por la televisión nacional. Los menos creíbles son los blogs (Reuters titula que están todavía lejos de la madurez). Dos tercios de los encuestados quieren estar informados regularmente, pero los medios digitales […]

Posted by ¿En quién confiamos? ¿En los medios o en los gobiernos? « Periodismo Global: la otra mirada | Report as abusive

Asking people if they “trust blogs” as if they were all the same quality and content is absurd.

A useful survey would segment blogs of different types and authors in order learn WHICH bloggers are trusted.

Tim Bourquin
New Media Expo

Posted by Tim Bourquin | Report as abusive