MediaFile

Tru story

July 25, 2006

Online Web site spell-checking company TextTrust on Tuesday issued a press release touting the 10 words most often misspelled on Web sites.

Several hours later, it sent out another release.

“(We) are advised by the company that the first paragraph, second sentence, should read ’16 million web pages,’ rather than ’16 million we pages’…”

TexTrust’s TextTrust’s (this post is cursed) service ranges from $29.95 per month year (this post is really cursed) to about $750.

Here’s a copy of the original press release:

11:15 25Jul06 -Spelling Counts – The Top 10 Words Most Often Misspelled on Web Sites
TORONTO, July 25 /PRNewswire/ — Try as you might, spelling errors occur
on your web site.  In fact, one company, TextTrust has compiled a list of the
most commonly misspelled words it has found on the 16 million we pages it has
spell checked over the past year.
        Incorrect                   Correct

     1) Independant                 Independent
     2) Accomodation                Accommodation
     3) Definately                  Definitely
     4) Recieve                     Receive
     5) Opportunites                Opportunities
     6) Thier                       Their
     7) Occured                     Occurred
     8) Infomation                  Information
     9) Offical                     Official
    10) Acitives                    Activities

    “You only have one chance to make that first impression, and spelling
errors on your web site don’t make it any easier for people to trust your
organization,” said TextTrust founder Daniel Rostenne.
    That’s why TextTrust combines its spell checking software with human
editors that check the web sites of its clients for spelling errors. “Software
programs can only do so much to identify misspelled words,” said Rostenne.
“Human editors can use their common sense and powers of reason to detect other
spelling errors. The editors are what sets TextTrust apart and makes our
service even more valuable.”
    TextTrust wants to make sure that organizations never again receive the “I
found a spelling error on your web site” email. The company offers various
levels of service from a one-time review of your web site to weekly service. A
free trial is offered at its web site, www.TextTrust.com and the cost of its
service begins at less than $30.
    About TextTrust
    Founded in 2004, TextTrust spent its first year developing its proprietary
site checking technology. In the fall of 2005, TextTrust launched its online
service and now has an international client base that covers a wide variety of
industries including banking, law, government and private industry.
TextTrust’s focus on eliminating the negative text impressions on web sites
makes it a service suitable for any organization concerned about the image
projected through its web site.
 

Tuesday, 25 July 2006 11:15:13
PRN [nPnNYTU002] {C}
ENDS

Comments

Oh, that’s so cool! If I could believe it were a PR stunt I’d be even more impressed!

Posted by Anonymous Coward | Report as abusive
 

I checked the company’s web site and the prices are per year, not per month. I’m sure they’d appreciate the correction, one mistake is enough for the day!

Posted by Lia | Report as abusive
 

Thanks Lia for pointing that out. We corrected it. This post has just been so painful.

Posted by Kenneth Li | Report as abusive
 

Hi Kenneth,

We’ve had quite a ride this past week. As co-founder of TextTrust (http://www.texttrust.com), I’ve very much enjoyed the publicity we’ve received in the media throughout the world and smiled when I saw your posting in my Google Alerts.

We sometimes find it difficult to convince organizations that spelling mistakes are embarrassing, and can negatively affect their image. Given what happened this week, I don’t think it will be so difficult for us anymore.

It’s quite clear … spelling mistakes DO get noticed, and DO cause embarrassment. I think we proved that point quite well. Now, the two questions I leave you with are… was this a PR stunt, or did we really mess up? And… does it really matter in the end? It certainly got the job done either way :-)

Regards,

Daniel Rostenne, Co-Founder, http://www.texttrust.com

P.S. The traffic to our site has gone through the ROOF and we’ve had more spell check requests in the last five days then we ever thought possible!

 

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