IAC/InterActiveCorp CEO Barry Diller couldn’t wait to disclose the size of the company’s new marketing campaign to tout his Ask.com search engine and other new products at the Reuters Global Technology, Media and Telecoms Summit in New York — despite the best efforts of his own lieutenant.
“We’ve got a number of different ways that we’re going to use to tell people about Ask, its tools, why it should be used, why you should be thinking about making a change from Google … We’ve started a major television campaign that has just begun in the last — “
” — week,” Ask CEO Jim Lanzone piped up.
That’s where it gets interesting. Listen to the interplay between the two as Diller insists on disclosing the size of Ask’s 2007 marketing budget.
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