Keep an eye on: Halo 3

September 24, 2007

halo-3.JPGHow big a deal is the launch of Halo 3? As media events go, think Harry Potter, Pirates of the Caribbean, or the Super Bowl (OK, maybe not the Super Bowl).

But it is a big deal for Microsoft’s Xbox 360 game console, which is the exclusive player for the game, and retailers like GameStop and Best Buy, which are anxious to beef up foot traffic in their stores. GameStop has said the title set a record for advance orders, and Microsoft expects initial demand to surpass that for 2004’s “Halo 2,” which racked up $125 million in its first 24 hours.

(The biggest Hollywood single day gross is “Spider-Man 3″, at $59.8 million, according to Boxofficemojo.)

Regardless of the size of its success, Halo 3 does enjoy one huge advantage: it is nearly alone in the spotlight. That’s because the latest iteration of the Grand Theft Auto franchise, which would have rivaled Halo 3 for attention on store shelves, has been pushed back to next year. So, no 50 Cent vs. Kanye face off here.

Micrososoft readies Halo 3 for launch (Reuters )
Microsoft’s Halo 3 wins high marks from reviewers (Reuters )
Halo’s mission: save Microsoft Xbox unit (Reuters )
Halo no longer just a game for Microsoft (Reuters )

Keep an eye on:

  • Pudding Media is launching an Internet phone service that will be supported by advertising related to what people are talking about in their calls. The service is similar to Skype’s, Pudding Media offers calling without any toll charges — instead, it snoops on their phone calls. (New York Times )
  • Armani phones. After Dolce & Gabbana teamed up with Motorola and Prada joined hands with LG Electronics, Giorgio Armani is the latest designer to enter the consumer electronics market. The Italian designer will develop mobile phones and LCD TVs with Samsung Electronics. The Armani-Samsung phone will be the size of a credit card and 10.5 millimeters thick. (Reuters)
  • The New York Times says it shouldn’t have charged a discounted rate for printing a political ad that attacked U.S. General David Petraeus. The NY Times’ public editor Clark Hoyt also wrote that the ad violated the paper’s standards. (New York Times)(Reuters)
  • Zombie thriller “Resident Evil” leads box office while several Oscar hopefuls make a splash (Reuters)

(Photo: Microsoft)

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