MediaFile

The New York Times’s moveable house feast

September 24, 2007

The New York Times is not about to let a cell phone come between you and the house that someone paid good money to list in its real estate section.

The paper said on Monday that it will let readers receive and send property listings on their mobile devices, “regardless of whether their property search began in print, online or on The Times mobile real estate site.”

The mobile site will include 350,000 property listings for searching, grouped by listing ID, neighborhood, price or number of bedrooms. Users also will be able to send property listings from the Times’s online real estate section to their mobile devices by means of a little button next to the listings.

The Times later this fall plans to introduce real estate alerts for mobile devices that offer information and updates on properties based on the user’s criteria.

For the intrepid house hunter, this means carrying around your listings in your pocket rather than a rolled-up newspaper turning your arm — and your shirt — gray. And for the Times? With real estate ad sales suffering among U.S. newspapers , any experiment can’t be a bad thing.

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