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14:17 October 18th, 2007

Out and about with the U.S. military

Posted by: Robert MacMillan
Tags: Mediafile

army-2.JPGThe Internet can be a funny place for advertisers because you don’t always know where your spot is going to show up. USA Today discovered this when it turned up thousands of ads paid for by the U.S. Armed Forces that showed up on GLEE.com , a gay and lesbian community Web site. This wouldn’t be all that interesting if the military didn’t prohibit openly gay people from serving in uniform.

Here’s an excerpt from the article: When informed Tuesday by USA TODAY that they were advertising on GLEE.com… recruiters expressed surprise and said they would remove the job listings.

“This is the first I’ve heard about it,” said Maj. Michael Baptista, advertising branch chief for the Army National Guard , which will spend $6.5 million on Internet recruiting this year. “We didn’t knowingly advertise on that particular website,” which he said does not “meet the moral standards” of the military.

Capt. Jack Hanzlik, a Navy recruiting spokesman, said his service ordered more than 8,000 ads taken off GLEE, which stands for Gay, Lesbian & Everyone Else. By late Wednesday, most were gone.

It turns out that the military bought the placement through private ad agencies that got the space through the “diversity and inclusion” package offered by online recruiting site Monster.com. GLEE ended up as part of that package, along with placements aimed at Asian-Americans, blacks and Latinos, USA Today reported.

And the US Marines? The only jobs they were offering were civilian jobs not covered by the “don’t ask don’t tell ” policy.

(Photo: The Huffington Post)

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