The Internet has given sports fans loads more options for entertainment, giving sports franchises such as long-time racing icon NASCAR a tougher time keeping viewers glued NASCAR Chief Executive Brian France said at the Reuters Media Summit in New York.
France described his own moment of realization: It was a Friday night and France had set out to go for dinner with a friend. Instead they discovered some old football videos and other entertainment on YouTube.
“By the time we looked up it was 8.30 … That was our Friday night. We could have done a lot of things that night. There are lots more places to get rich content.”
Asked if he spent much time tinkering with new technology, he said: “I’m not the most media savvy guy. I can surf the net a little bit. That’s one site that you can really see the promise of that rich content. There are lots of other sites.”
Continue on to Reuters.com for more coverage of France’s visit on Tuesday.
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