Ad spending in the first nine months of the year rose a paltry 0.2 percent compared to the same period a year ago, according to TNS Media Intelligence.
Spending by the top 10 advertisers slipped 2.3 percent to $13.3 billion in the first nine months, but actually rose 3.1 1.3 percent in the third quarter.
Not much surprising here, but it underscores why media execs are terrified.
Jon Swallen, SVP Research of TNS Media Intelligence: The anemic growth rates in measured ad spending reflect a market that is under stress from cyclical business conditions and fundamental structural changes. Deepening concerns about lower corporate profits, a softening economy and reduced consumer spending have prompted marketers to be cautious with their advertising budgets. The ongoing shift of money towards untracked digital alternatives also contributes to the present slowdown in measured spending.
| MEDIA |
Jan-Sep 2007 (Millions) |
Jan-Sep 2006 (Millions) |
% CHANGE |
| TELEVISION MEDIA |
$46,400.9 |
$47,286.2 |
-1.9% |
|
$16,163.9 |
$16,658.9 |
-3.0% |
|
$12,730.5 |
$12,155.0 |
4.7% |
|
$11,224.2 |
$12,038.1 |
-6.8% |
|
$3,251.9 |
$3,257.7 |
-0.2% |
|
$3,030.3 |
$3,176.6 |
-4.6% |
| MAGAZINE MEDIA 4 |
$21,807.9 |
$20,826.1 |
4.7% |
|
$17,293.3 |
$16,251.9 |
6.4% |
|
$2,687.4 |
$2,842.4 |
-5.5% |
|
$1,322.1 |
$1,228.6 |
7.6% |
|
$349.2 |
$361.6 |
-3.4% |
|
$155.9 |
$141.6 |
10.1% |
| NEWSPAPER MEDIA |
$19,239.0 |
$20,294.7 |
-5.2% |
|
$16,612.5 |
$17,507.9 |
-5.1% |
|
$2,364.6 |
$2,518.2 |
-6.1% |
|
$261.9 |
$268.7 |
-2.5% |
| INTERNET 5 |
$8,380.0 |
$7,149.3 |
17.2% |
| RADIO MEDIA |
$7,972.8 |
$8,115.3 |
-1.8% |
|
$5,377.6 |
$5,478.2 |
-1.8% |
|
$1,861.2 |
$1,917.9 |
-3.0% |
|
$734.0 |
$719.1 |
2.1% |
| OUTDOOR |
$2,952.2 |
$2,827.7 |
4.4% |
| FSIs 7 |
$1,372.5 |
$1,386.3 |
-1.0% |
| TOTAL 8 |
$108,125.3 |
$107,885.6 |
0.2% |
Measured Advertising Spending by Media: Jan-Sept 2007 vs. 2006 period, TNS Media Intelligence
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