Keep an eye on: Viacom/Microsoft ad and content deal
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Viacom, home of MTV and Paramount Pictures, is teaming up with Microsoft, parent of the Xbox and MSN, in a deal that covers advertising, content licensing and gaming.
The companies haven’t disclosed financial terms but said the deal has a projected base value of around $500 million over the an initial five-year term of the agreement.
Details include:
-Microsoft will license TV shows and movies from MTV, Comedy Central, BET and Paramount for use on MSN and Xbox 360.
-Microsoft’s Atlas unit will place the ads for Viacom’s U.S. Web sites, while Microsoft will buy ads on Viacom’s broadcast and online networks for a five-year period.
- Viacom will be a preferred publishing partner across Microsoft’s casual gaming platforms.
Keep an eye on:
- Microsoft co-founder Paul Allen bids in U.S. wireless auction. (Reuters/Scientific American)
- MTV takes on Hollywood producer Jerry Bruckheimer to develop video games. (New York Times)
- U.S. FCC eases media owner rules. (Reuters)
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