MediaFile

Keep an eye on: Viacom/Microsoft ad and content deal

December 19, 2007

mtv-pic-2.jpgViacom, home of MTV and Paramount Pictures, is teaming up with Microsoft, parent of the Xbox and MSN, in a deal that covers advertising, content licensing and gaming.

The companies haven’t disclosed financial terms but said the deal has a projected base value of around $500 million over the an initial five-year term of the agreement.

Details include:
-Microsoft will license TV shows and movies from MTV, Comedy Central, BET and Paramount for use on MSN and Xbox 360.
-Microsoft’s Atlas unit will place the ads for Viacom’s U.S. Web sites, while Microsoft will buy ads on Viacom’s broadcast and online networks for a five-year period.

- Viacom will be a preferred publishing partner across Microsoft’s casual gaming platforms.

Keep an eye on:

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