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19:18 January 7th, 2008

WSJ.com caffeinates its homepage

Posted by: Robert MacMillan
Tags: Mediafile

wsj.JPGOne of the big fears about Rupert Murdoch buying Dow Jones was that he would transform The Wall Street Journal into something more like his other hot New York media property, the New York Post. Serious-minded, harrumphing press critics and some Wall Street Journal reporters lamented what they thought would surely be a more down-market Journal.

I don’t know down-market from up, but it looks like someone on the new team encouraged the folks down at wsj.com to have a little more fun with their headline style. While the top story on Monday leads off with the headline, “Starbucks Chairman Schultz To Take CEO Job as Well ,” here’s how the homepage headline reads: “Venti Changes at Starbucks.”

Big changes take time of course. The next story features a photo of Democratic presidential candidate and Sen. Hillary Clinton and the headline “Campaign Takes Its Toll ” rather than something to the effect of, “New Hampshire Proves a Pill for Hill.”

UPDATE: You’re going to have to make that a “grande.” The wsj.com headline now reads: “Big changes at Starbucks.”

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