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Where media and technology meet

January 10th, 2008

Exploring America with the Financial Times

Posted by: Robert MacMillan
Tags: Mediafile

I wrote yesterday about my interview with Financial Times Chief Executive John Ridding, but spokeswoman Darcy Keller sent me some more information on Wednesday that I wanted to share.

In the previous entry, Ridding said that the U.S. edition is vying with the U.K. edition for which is biggest. Sometimes the United States wins. Here are some more details:

- U.S. ad revenue at the Times’s Web site, ft.com, is up 48 percent in 2007 vs 2006.

- U.S. combined print and online ad revenue is up 14 percent year over year for the same period.

- Average daily U.S. circulation for the FT has risen about 5 percent year over year since a recent price increase.

It’s still a ways behind The Wall Street Journal, it’s principal rival in U.S. business news coverage, but as Ridding explained on Wednesday, that’s old-school thinking.

(In this Reuters file photo, Romano Prodi proved just how reliable a paper the FT is by reading of his own stepping down as European Commission president)

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