This year’s Super Bowl advertising rates may be hitting record levels, but not everyone who has a spot is sure they want one. At least that seems to be what car maker Hyundai is saying, according to stories in the WSJ, AdAge and Automotive News.
The U.S. unit of the South Korean car company is seriously considering pulling its two booked spots from the Super Bowl ad fiesta because of concerns about the slowing economy. The company is said to be worried that taking out high-priced ads in the current environment might not sit well with consumers.
Super Bowl XLII which takes place on Feb 3 will air on the Fox Network and is pretty much sold out. Prices for the some of the 30-second ad slots have topped $2.7 million to $3 million.
Overall, though, advertisers believe that with the Hollywood writers’ strike, declining television ratings and the budgetary pressures that accompany an economic slowdown makes the Super Bowl more attractive, rather than less attractive, according to this Reuters analysis.
Keep an eye on:
- Goldman Sachs top media analyst quits to join NFL - Reuters
- Apple unveils super-thin ‘Air’ laptop, Web rentals but investors are unimpressed. Reuters
- Oprah Winfrey gets her OWN network in partnership with Discovery Communications. Reuters, New York Times
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If Hyundai is thinking of backing out because consumers will be turned off by the high price of the ads in such a market, well then political candidates should forget about leasing ad time right here and now. Lots of bloggers are speculating that candidates won’t-but as I said, there is a lot of speculation.
I thought Superbowl Ads were a chance for companies well in the black to experiment with new, if outrageous, advertising concepts-hoping that the bits will stick with viewers well into the future. Also a chance for us to be entertained during the game (joke, ha).
Anyway, if you are in love with the advertising genius, check out the replays of the best commercials and rank them at http://www.firebrand.com. There will be cash prizes and some hilarious flashbacks-check out a blogger teaser at http://firebrandbloggerexclusive.smnr.us /.
- Posted by Chessia