Mobile porn could be a hit in the United States this year, the pornographers say. But could the 2008 U.S. presidential candidate’s rush to vie for voter love delay its rise from obscurity.
Consider, this is the same country where a singer’s career nearly ended after flashing one bare breast on national television.
Offering mobile porn could be further complicated after customers and Catholic officials in Canada, U.S.’s liberal neighbors to the north, condemned the country’s No. 2 phone company Telus, forcing it to stop offering porn on handsets.
“It’s hard to overcome stuff like that. When you’re in the adult market place it’s a constant uphill battle,” says ClubJenna President Jay Grdina, who founded the company with his porn star wife Jenna Jameson and sold it in 2006 to Playboy.
Indeed, even the staunchest defenders of freedom of speech admit there are muddy legal issues. For one, U.S. mobile providers could face serious legal hurdles if porn on their services ends up in the hands of minors, according to lawyer and adult entertainment specialist Gregory Piccionelli.
“The regulatory posture of adult entertainment will always be a matter of some contention because it is so charged with morality and politics,” he said.
ClubJenna’s Grdina and Piccionelli said they saw hope in gadgets like iPhone, which can show racy images in all its detailed glory on the device’s 3.5-inch “multi-touch” display. Piccionelli is so convinced iPhone will go down in history as the device that made mobile porn happen he has stockpiled some devices for posterity.
“Finally we’re going to say this is acceptable,” Grdina said.
(Photo: Screenshot of ClubJenna.com)

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As a mobile entertainment analyst (top 500 fortune company), I follow the trends and technology of this ‘wild west’ mobile marketplace. The mobile porn industry is definitely on my radar, and in my own research have found it thriving in the USA. Surprisingly, there are very successful companies with huge USA consumer bases, for example, 739.com. 739.com, http://739.com as an example, simply uses the “off deck” approach to provide adult entertainment to mobile devices worldwide, including the USA. They are simply bypassing the mobile carriers in order to avoid the “walled garden”, or monopoly, these mobile carriers (Verizon, Sprint, etc…) have with our mobile devices — especially in the United States. Europe is mainstream with mobile porn, largely because of the mobile billing options, including SMS, that are readily available. The majority of mobile porn companies that are pushing the North American market use credit cards as the main billing mechanism.
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