The game is over, the results are in and the winner is… advertisers.
While the Super Bowl failed to serve up the sort of commercial that will be talked about for years — remember Apple’s “1984″ advertisement? — the broadcast nonetheless had the humorous, innovative and eye-catching work that has come to be associated with the industry’s biggest showcase.
And those advertisers who forked over an average of $2.7 million for a 30-second spot surely can’t complain about audience erosion. Super Bowl XLII went down to the final seconds before the New York Giants pulled out a 17-14 victory over the New England Patriots, meaning the audience most likely stuck with the game until the very end. Early ratings will soon give a better idea of the audience size.
What spots did the experts like? That will also be better known in short order, as the votes are tallied and the polls are updated. Those we talked to liked Anheuser-Busch’s offerings, including one spot featuring Will Ferrell as sleazy over-the-hill jock Jackie Moon who proclaims the beer “refreshes the palate and the loins.”
Coca-Cola Co’s spots were also well-received, including one set among floats at a parade in New York City, and another set in the world of Washington D.C. politics with Republican Bill Frist and Democrat James Carville.
Audi, E-Trade, Tide, and Fedex also scored well, according to those we interviewed.
If you missed any, you can have a second chance on MySpace, thanks to News Corp, whose Fox also happened to broadcast the game.
Keep an eye on:
- Yahoo would consider a business alliance with Google as one way to rebuff a $44.6 billion takeover proposal by Microsoft, a source familiar with Yahoo’s strategy said on Sunday. (Reuters)
- Hollywood’s striking writers have made a key breakthrough in contract talks with film and television producers, leading to what could be a deal between the two parties by the end of next week. (New York Times) (Reuters)
- Yahoo’s music service will be handled by Rhapsody America, an on-demand subscription service run by RealNetworks and Viacom. (Reuters )
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