Notice to owners of the Wii version of Activision’s Guitar Hero 3 video game: Activision CEO Bobby Kotick regrets saving you $10.

Wii games typically cost $10 less than PlayStation 3 and Xbox 360 titles, which have to include high-definition graphics and robust online components. In keeping with that practice, Activision priced the Wii version of its best-selling musical game at $90, compared to $100 for the PS3 and Xbox 360 version.

But robust sales over the holiday period showed Wii owners would have gladly paid a higher price, Kotick told Reuters in an interview following the company’s third-quarter earnings report.

“I think we made a strategic mistake in pricing it where we priced it. There’s not an enormous amount of price sensitivity in that product,” Kotick said. “There’s no question we left money on the table.”

Data from market research firm NPD showed Guitar Hero 3 for the Wii had sold over a million copies by the end of December, meaning Activision could have grown its topline by another $10 million.

Asked about the future of the Guitar franchise, Kotick declined to get specific but said: “Obviously, there’s a good roadmap for new product innovation, Guitar Hero software, hardware, new songs, new packaged content, and new bands. It doesn’t take a lot of imagination to think of the things that can be done.”

(Photo: Reuters)