If more commercials start popping up on your cell phones, go ahead and blame your younger siblings. We looked at some new research commissioned by Amdocs that showed as many as 46 percent of 18 to 24-year-olds in the U.S. say they would accept mobile phone ads. 43 percent of young Brits said the same.
    
For the wider adult population, the level drops to 28 percent in the U.S. and 33 percent in the UK, based on a survey of more than 2,000 people. There are strings attached, of course, such as making sure the ads are in-sync with their consumption habits or giving them some free entertainment.
    
The study, conducted with KRC Research, is also no coincidence, since Amdocs is branching out into supporting digital advertising after years of providing big telcos their billing systems. The full data will be released this week at the Mobile World Congress in Barcelona.
    
Seth Nesbitt, VP product and solutions marketing at Amdocs, thinks a hybrid model of ad-supported services on mobile phones isn’t far away.
    
“Most likely we’ll see people trying a mix of a revenue split or a cost split, 25/75 (percent) or 50/50. The optimum way of structuring the arrangement hasn’t come out yet,” he said.
    
Another finding is that up to 33 percent of U.S. mobile users and 23 percent of British cellular customers would switch carriers for some cool new features. They tend to be the big-time mobile junkies who use the most expensive services. Is there a lesson here about the iPhone, Sprint?

(Photo of Vogue editor Anna Wintour courtesy of Reuters)