UPDATE: AOL’s buying spree

March 14, 2008

kickapps-logo.JPGThe ink has barely dried on AOL’s $850 million proposed purchase of Bebo, but reports of another deal are already percolating. AllThingsD’s Kara Swisher reports AOL is seriously considering buying New York-based widget-maker KickApps for $90 million.

KickApps makes widgets to order for a broad range of companies, such as a car search widget for Autobytel and a social community for Time Warner’s CW TV network’s “Gossip Girl,” Swisher says.

Investors Softbank Capital, Prism VentureWorks and Spark Capital and others have dropped $17 million into KickApps.

The bigger question is whether parent company Time Warner is prettying up AOL for a sale or taking another go at finding its place in a world defined by Google and other bigger rivals. At this point, we’re thinking probably both as Time Warner mulls its options.

AOL wasn’t immediately reachable. KickApps declined comment.

Update: A source familiar with AOL’s plans tells us a deal is “very unlikely.” 


Keep an eye on:

  • Clear channel outlines its concession wishes for merger partners XM and Sirius satellite radio. (Orbitcast)
  • Bebo’s Joanna Shields speaks: competitive bids, why AOL, dodges on Yahoo ad deal question. (paidContent)
  • San Diego-based Sony Online Entertainment will now be overseen by Kazuo Hirai, the president of Sony Computer Entertainment, in a move that probably should’ve happened five years ago. (GigaOm)

(Photo: KickApps.com)

No comments so far

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/