Not all bloggers are poor

March 26, 2008

cash.jpgBloggers, don’t quit your day jobs — unless you’re Gawker’s Nick Denton or Perez Hilton. 24/7 Wall St’s Douglas A. McIntyre takes a stab at guesstimating blog valuations, looking at unique visitors, page views, ad rates and profit margins, among other factors.

McIntyre is the first to admit it’s hardly an exact science: “In short, the task of valuing the largest blogs is impossible. That makes it much more interesting than writing about the P/E at General Electric.”

A handful of the top blogs:

  • Gawker: $150 million
  • MacRumors: $85 million
  • Huffington Post: $70 million
  • PerezHilton: $48 million
  • TechCrunch: $36 million
  • ArsTechnica: $15 milion
  • Drudge Report: $10 million
  • Mashable: $10 million
  • GigaOm: $8.4 million
  • Boing Boing: $8 million
  • Silicon Alley Insider: $5.4 million
  • ReadWriteWeb: $5 million
  • $3.5 million
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