Not all bloggers are poor

March 26, 2008

cash.jpgBloggers, don’t quit your day jobs — unless you’re Gawker’s Nick Denton or Perez Hilton. 24/7 Wall St’s Douglas A. McIntyre takes a stab at guesstimating blog valuations, looking at unique visitors, page views, ad rates and profit margins, among other factors.

McIntyre is the first to admit it’s hardly an exact science: “In short, the task of valuing the largest blogs is impossible. That makes it much more interesting than writing about the P/E at General Electric.”

A handful of the top blogs:

  • Gawker: $150 million
  • MacRumors: $85 million
  • Huffington Post: $70 million
  • PerezHilton: $48 million
  • TechCrunch: $36 million
  • ArsTechnica: $15 milion
  • Drudge Report: $10 million
  • Mashable: $10 million
  • GigaOm: $8.4 million
  • Boing Boing: $8 million
  • Silicon Alley Insider: $5.4 million
  • ReadWriteWeb: $5 million
  • Paidcontent.org: $3.5 million
No comments so far

We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/