Bloggers, don’t quit your day jobs — unless you’re Gawker’s Nick Denton or Perez Hilton. 24/7 Wall St’s Douglas A. McIntyre takes a stab at guesstimating blog valuations, looking at unique visitors, page views, ad rates and profit margins, among other factors.
McIntyre is the first to admit it’s hardly an exact science: “In short, the task of valuing the largest blogs is impossible. That makes it much more interesting than writing about the P/E at General Electric.”
A handful of the top blogs:
- Gawker: $150 million
- MacRumors: $85 million
- Huffington Post: $70 million
- PerezHilton: $48 million
- TechCrunch: $36 million
- ArsTechnica: $15 milion
- Drudge Report: $10 million
- Mashable: $10 million
- GigaOm: $8.4 million
- Boing Boing: $8 million
- Silicon Alley Insider: $5.4 million
- ReadWriteWeb: $5 million
- Paidcontent.org: $3.5 million
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