Yahoo’s Google test works! Now what?

April 17, 2008

yahoo.jpg“It’s a success! Now what?”

Yahoo may be ready to turn over its Web search advertising to Google following a successful test using Google’s service to deliver ads alongside its Web search results. But that’s only the beginning of what could be a swirl of deals. Or Not.

The way PaidContent sees it , if this alternative stands, and then, say, AOL merges with Yahoo, then the Google-Yahoo arrangement may have to pass anti-trust muster. AndĀ regulatorsĀ are likely to give a thumbs up, TechCruch says, adding this rosy tidbit:

Everyone, even Yahoo, realizes that a Google search deal is a slow but certain death for the company.

That is unless Microsoft buckles and ups its $31 a share offer.

What do you think will happen to Yahoo?

(Wall Street Journal)

Keep an eye on:

  • Thomson Reuters debuted on Thursday as a leading global information company, hoping a portfolio of products from financial to legal and health-care will help it ride out a financial industry downturn. (Reuters)
  • Universal Studios will soon release all its new videos on the victorious Blu-ray rival at the same time as its standard DVDs. Universal’s Blu-ray strategy includes plans to release about 40 titles in the second half of the year. (Hollywood Reporter)
  • Google’s troubling trend of slowing click growth has Wall Street worried the Internet giant will fall short of forecasts when it reports first-quarter results later today. (NY Post)
  • PepsiCo has dumped the agency that had been handling its massive Gatorade and Tropicana accounts for the past six years, throwing that agency’s future into question. (WSJ)

(Photo: Reuters)

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