Yahoo’s Google test works! Now what?
Yahoo may be ready to turn over its Web search advertising to Google following a successful test using Google’s service to deliver ads alongside its Web search results. But that’s only the beginning of what could be a swirl of deals. Or Not.
The way PaidContent sees it , if this alternative stands, and then, say, AOL merges with Yahoo, then the Google-Yahoo arrangement may have to pass anti-trust muster. And regulators are likely to give a thumbs up, TechCruch says, adding this rosy tidbit:
Everyone, even Yahoo, realizes that a Google search deal is a slow but certain death for the company.
That is unless Microsoft buckles and ups its $31 a share offer.
What do you think will happen to Yahoo?
Keep an eye on:
- Thomson Reuters debuted on Thursday as a leading global information company, hoping a portfolio of products from financial to legal and health-care will help it ride out a financial industry downturn. (Reuters)
- Universal Studios will soon release all its new videos on the victorious Blu-ray rival at the same time as its standard DVDs. Universal’s Blu-ray strategy includes plans to release about 40 titles in the second half of the year. (Hollywood Reporter)
- Google’s troubling trend of slowing click growth has Wall Street worried the Internet giant will fall short of forecasts when it reports first-quarter results later today. (NY Post)
- PepsiCo has dumped the agency that had been handling its massive Gatorade and Tropicana accounts for the past six years, throwing that agency’s future into question. (WSJ)