It’s a tough time for the news business, so Time Warner’s venerable CNN is looking for a new revenue stream: custom-made t-shirts . Click on a tiny icon next to the site’s top news stories, and you can add the headline to an attractive “high quality American Apparel t-shirt” for the low price of $15.99. The Web 2.0 goodness doesn’t stop there: You can also share your t-shirt on Facebook or submit photos to CNN’s iReport citizen journalism site.

There’s more! Waxy.org ’s Andy Baio discovered that with some rudimentary URL hacking, you can create a shirt — at least online — that displays whatever message you choose (it doesn’t seem to be possible to order up the shirt itself). This presents mischievous blogger-types with the opportunity to poke fun at various scandals and controversies.

Here’s one that’ll never see the light of day:

Submit your own CNN T-shirt headline in the comments section.

(Photo: Screenshot of CNN’s t-shirt site)