Comments on: Microsoft, Yahoo deadline looms http://blogs.reuters.com/mediafile/2008/04/25/microsoft-yahoo-deadline-looms/ Where media and technology meet Wed, 16 Nov 2016 08:48:25 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: David H. Deans http://blogs.reuters.com/mediafile/2008/04/25/microsoft-yahoo-deadline-looms/#comment-345475 Sat, 26 Apr 2008 12:10:01 +0000 http://blogs.reuters.com/mediafile/2008/04/25/microsoft-yahoo-deadline-looms/#comment-345475 If Yahoo is acquired by Microsoft, then I wonder if the brand-name will survive?

In particular, what happens to all those broadband service providers who have closely aligned their consumer online business strategy with the Yahoo brand.

An example is the AT&T Yahoo DSL service (previously SBC Yahoo). The thinking behind the partnerships were that telcos understand broadband access, and Yahoo knew how to deliver all the Web services (like email, etc).

Ironically, several broadband service providers had previously partnered with Microsoft, and utilized their MSN offerings, only to conclude that they were a poor choice — when compared to the alternatives.

Therefore, with Microsoft potentially gaining influence over Yahoo, will those broadband service provides gravitate to their current nemesis — Google?

My point, will it be better for BSPs to align with the perceived enemy, than to settle for the proven inept?

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