The Hollywood Reporter, redesigned

April 28, 2008

hollywood-reporter.jpgThe Hollywood Reporter is joining the ranks of newspapers and magazines that are redesigning their print editions and Web sites, but the changes that the nearly 80-year-old publication is making will affect much more than the way it presents itself.

Monday’s official relaunch of one of the top trades covering the movie business also will feature more charts, more data and more of a business focus in its reporting, publisher Eric Mika told us in an interview late last week.

“The industry is the largest exporting product America has. It’s not a frivolous business,” Mika said. “None of the publications to date really represent that. … It reaches out to the finance community, the technology community, but it does not forget the core readership on Wilshire Blvd., New York City and London.”

Elizabeth Guider , editor of the Reporter, said the plan is to continue offering stories about casting and deals — what she called the “bread and butter of Hollywood” — but the new mandate in an era of cheap information is to offer readers more analytical coverage with quick turnaround. That’s a similar aim for news outlets from The Wall Street Journal to our own news service , and a familiar proposal for a way to figure out how to charge people for news when so much of it is free these days.

Speaking of free, the Reporter’s parent company, Nielsen, plans eventually to make some of that information available online for a fee.

“Once we have enough real exclusive data … that sort of area will go behind the wall,” said Mika. “What is exclusive data? Data that only we can obtain, analyze and develop.”

Here are some of the changes coming to the print edition:

  • New logo
  • Fewer story breaks and more clearly-defined, dedicated sections.
  • Breaking news about the major companies and personalites in the film industry, as well as familiar players beginning to make their mark.

On the Web:

  • The debut of four channels of THR online video – “Box Office Tally,” “News,” “Exclusive Interview,” and “Festival Dailies”.
  • Expanded blog coverage, including the year-round awards season “Gold Rush” blog, legal news blog “THR, Esq.,” film industry insider blog “Risky Biz,” digital media and online video blog “Reel Pop,” and TV and pop culture blog “Past Deadline.”

(Disclaimer: Thomson Reuters and The Hollywood Reporter share content. Photo courtesy of Reuters.)

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