Philadelphia papers drop a few $$

May 19, 2008

philadelphia.jpgThe Philadelphia Inquirer has started a new advertising campaign that it says demonstrates the value of savings that the newspaper provides — up to $3,000 or more in coupons, advertised savings and contests each week.

Part of the promotional campaign is a $3,000 cash giveaway, to be held as a drawing, as well as a request to readers to share stories on the amount they saved from newspaper coupons, advertiser savings and in-paper contests (Fair enough: I saved $1 or so on a 35-pound box of cat litter with my coupon).

Here’s how it works:

From today until June 6, The Philadelphia Inquirer will hold a drawing that readers can enter by filling out the form in the newspaper or by coming to The Philadelphia Inquirer building and entering in-person. Readers are encouraged, but not required, to specify what they have saved by utilizing offerings and contests in the newspaper. Once all entries are collected one random winner will be selected from a drawing and will win $3,000 cash. The drawing is designed to demonstrate ways in which the newspaper can serve as a significant savings tool, and the $3,000 cash prize is representative of the weekly savings available in The Inquirer.

But let’s get back to that $3,000 in cash. If you win it, you may want to think about giving it back to the Inquirer (or the Daily News, which is offering a $2,000 prize for its somewhat lesser coupon savings value).

This is the paper, after all, that is doing poorly enough that owner Brian Tierney may have trouble making payments on the debt that he and his fellow investors took out to buy the papers. And you know what that means: cutbacks, layoffs and less news in the paper. $3,000 may not sound like much, but apparently at the Phily Inquirer and Daily News, every penny counts.

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