Yahoo: We’ve got announcements!

June 4, 2008

yahoo-night.jpgWhy announce one deal when you can do four?

Just a day after billionaire investor Carl Icahn called for the removal of Yahoo CEO Jerry Yang, the company blasted out of the gate Wednesday morning, trumpeting deals with CBS, Walmart.com, Havas Digital and the newspaper consortium.

With CBS, Yahoo will carry some of its shows as the broadcaster continues to proliferate the Web with them through other partners AOL, Microsoft, and Google. For Walmart.com, Yahoo will be the primary marketing and sales channel for the retailer’s web site. Yahoo also said an additional 41 U.S. newspapers have joined its newspaper consortium, which lets them use Yahoo’s paid search system as well as have their stories carried over Yahoo properties.

Yahoo also inked a deal with Havas Digital to develop a proprietary media trading platform.

It would be considered good news during any other period. For now, investors are reserving judgement for August 1, the date of its annual shareholders meeting.

Meanwhile, what Reuters correspondent Michele Gershberg is reporting out of the Advertising 2.0 conference on Wednesday will likely dominate buzz in the Microsoft Yahoo betting circles. Speaking at the conference, Yahoo President Sue Decker tells the audience that engaged conversations with Microsoft continue, and that “there are many ways” a combo with Microsoft could be beneficial.

Here’s a riddle: What does Decker mean when she says Yahoo will be a principal in search as well as display. Can we interpret this as a sign it has no intentions to sell off its paid search business to Microsoft. Or, if it strikes a deal with Google, will she still consider Yahoo a principal in search?

(Reuters)

Keep an eye on:

  • Sony struck a deal that lets ads distributed over the Internet be inserted into PlayStation 3 videogames (The Wall Street Journal)
  • The upfront market is up and running with buyers saying the market is anywhere from 20 percent to 50 percent complete. Fox and ABC are setting the market (AdAge.com)
  • Tribune Co. wants to keep a minority stake in the Chicago Cubs after it sells control of the major league ballclub. It also wants to talk to comedian Jay Leno about a possible job (Chicago Tribune)
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