Viacom bets “iCarly” is next tween queen
Viacom’s Nickelodeon and Sony Music are betting big that 15-year-old “iCarly” star Miranda Cosgrove will be the next “tween” media goldmine, stepping into the shoes of Duff (she of the “Lizzie McGuire” series, multiple films, and music releases) earlier in the decade, and current golden goose Miley Cyrus, aka “Hannah Montana.”
The challenge is significant if Nickelodeon can steal some tween thunder from Walt Disney, which is home to both the Lizzie McGuire and Hannah Montana franchises, and the future home to a show by hot boy band The Jonas Brothers .
The time may be right, given the negative buzz Cyrus got from sexually provocative pictures. That said Cyrus has a new album coming out in July, and she may easily bounce back into the public’s good graces.
Nickelodeon and Sony Music will launch tomorrow the soundtrack to “iCarly” — a show in which Cosgrove’s teenage character produces Webcasts from her attic — hoping to spark Cosgrove’s career as a recording artist. She’s got help — talent development executive Jay Landis, who helped launch the music endeavors of Duff and others at Disney.
Disney, meanwhile, is already readying its next star – Demi Lovato of the network’s upcoming Jonas Brothers movie “Camp Rock.”
Keep an eye on:
- The average share of Americans listening to radio has shrunk about 14 percent over the past ten years, led by the flight of teens, and oddly enough, college graduates. (New York Times )
- Warner Music has pulled its catalog out of Last.fm’s “on demand” free streaming service. According to the New York Times the issue is money. (Silicon Alley Insider)
- Veteran rockers AC/DC are set to become the next major band to sell a new album only through Wal-Mart Stores Inc., according to people familiar with the matter, a move that highlights the growing music-industry clout of Wal-Mart. (WSJ)