Comments on: Television totally rules! http://blogs.reuters.com/mediafile/2008/06/10/television-totally-rules/ Where media and technology meet Wed, 16 Nov 2016 08:48:25 +0000 hourly 1 http://wordpress.org/?v=4.2.5 By: Sean T. http://blogs.reuters.com/mediafile/2008/06/10/television-totally-rules/#comment-348254 Tue, 10 Jun 2008 17:34:03 +0000 http://blogs.reuters.com/mediafile/2008/06/10/television-totally-rules/#comment-348254 Well, one bright spot in a cavalcade of bad news for broadcasters over the past few months is something broadcasters needed to keep from slashing their wrists.

Saying they “totally rule” is a bit much, especially since these purchases were made to stave off the pricier spending advertisers may have made later in the year. It was like the Costco/Sam’s Club purchase by advertisers now to avoid the Macy’s/Nordstrom’s prices of tomorrow. Maybe “Pull a Rabbit Out of a Hat” would be more appropriate – albeit not as sensationalistic.

This event, along with the 2008 election year revenue, will make the broadcasters flush with money and many will don rose-colored spectacles looking forward, but it will be temporary.

With the coming targeted cable advertising by Canoe Ventures, LLC and the steady maturity of online content and its eventual bridge to the living room, the future of broadcast, appointment television and the 30-second spot is pretty bleak indeed.

Best regards,

Sean T.

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By: Ian Thorpe http://blogs.reuters.com/mediafile/2008/06/10/television-totally-rules/#comment-348252 Tue, 10 Jun 2008 16:10:59 +0000 http://blogs.reuters.com/mediafile/2008/06/10/television-totally-rules/#comment-348252 I read that web advertising revenues are down so its too soon to write off television. What the TV companies need to do is dump the media graduates and find some new talent – and I don’t mean more Simon Cowell talent contests which only find the mad, sad, bad and delusional.

It’s like putting Roman circuses on TV.

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