Who’s paying for all that Coke on American Idol?

June 23, 2008

kevin-martin2.jpgIf it wasn’t sufficiently clear that Ford is paying for those Mustangs on TV, or who’s supplying all that Coca-Cola to the American Idol judges, the Federal Communications Commission may make everyone involved in this obfuscation ‘fess up.
According to the Wall Street Journal, the FCC is expected to launch a formal proceeding this week to consider rules for proper disclosure of what the industry calls product placement: the frequently annoying inclusion of brand names into scripts for TV shows, movies and, according to some, novels.
Some ideas under consideration include requiring TV shows to put up a notice similar to the ones used by political candidates in their campaign ads. The Journal says U.S. advertisers, who are already shelling out several billion dollars a year on these stealth ads, are opposed to the idea.
We can’t help but question whether such notices would effectively become a second plug for a product, at least in the minds of consumers. Or does the explicitness of it all reduce any potential “cool” factor of having your vacuum cleaner featured in a Saturday Night Live skit? 

Keep an eye on:

  • Beatles representatives are in talks with both Activision and MTV Games to create a Beatles-themed video game in a move that could pave the way for a broader licensing of the Fab Four’s catalogue. (Financial Times)
  • MySpace is STILL worth more than Facebook, according to a TechCrunch analysis.
  • Oh, and even more executives have defected from Yahoo than even they originally thought. (TechCrunch)
One comment

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I think it doesn’t matter at all. If you can’t tell when something is being backed by a corporation, then you don’t deserve to be told. In this way, we can continue to keep America, and related countries as ignorant as ever.

And we all know that ignorance is equal to bliss.

Posted by Laughing Man | Report as abusive